No 1 : Pick of the week!

Purple Shampoo!

No1 for Prolonging hair colour!

No 2 - Runner up

L'Oréal Anti-Brassiness

No 3 - Option

Olaplex No 4P

No 4 - Option


No 5 - Option

Fudge Clean Blonde

Fudge Clean Blonde Shampoo
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Purple Shampoo : is revolutionising the hair and beauty industry.

Ever looked in the mirror and gasped at the brassy tones creeping into your once pristine blonde locks? Enter purple shampoo, a hair care hero armed with violet pigments, ready to banish those unwanted yellow hues. A bit like stepping into a magic colour portal where you emerge with cooler, brighter strands. It’s not quite witchcraft – but close enough! But how does it all work? This isn’t just another ‘wash, rinse, repeat’ routine. With every lather of purple toning goodness comes a promise: revitalised colour that lasts longer and looks fresher. But before you start dousing your head in this indigo wonder elixir, there are some important facts we need to discuss…  

Understanding Purple Shampoo

If you’ve ever wondered why your salon-fresh blonde hair tends to go brassy over time, the answer lies in color theory. Blonde hair often develops yellow or orange undertones due to environmental factors and regular washing. Enter purple shampoo – a product specifically designed for colour-treated blondes.

Purple shampoo works on the principle of colour correction. It’s filled with violet pigments that neutralise these unwanted warm hues, bringing back the cool tones we associate with fresh dye jobs. The more intense the brassiness, the longer you should leave purple in your hair.

The Science Behind Purple Shampoos

You may remember from school art classes that colours opposite each other on a wheel are complementary. In terms of toning shampoos, this means purples cancel out yellows because they sit at opposite ends of the spectrum.

In essence, when applied to lightened locks (whether it’s natural blonde or bleached), purple shampoos deposit small amounts of violet pigment onto your strands which work to combat any overly-yellow shades peeking through. This is how purple shampoos help keep dyed hair looking fresher for longer.

We’re not just talking about platinum blondes here either; even those sporting ash-blonde highlights can benefit from using this type of product once or twice weekly as part of their normal routine. So whether you have full-on icy tresses or subtle streaks hidden amongst darker strands – give them some love by introducing a high-quality purple-toned cleanser into your regimen today.


Why you should you try Purple Shampoo today.

blonde hair shampoo

Banish Brassiness

with Purple Shampoo: Your Hair’s New Best Friend!

purple shampoo wash in

The Power of Purple.

Discover How Purple Shampoo Transforms Blonde Hair

purple hair wash

Unlock Vibrant Tresses.

 Purple Shampoo for Gorgeous Gray Hair”

washing hair

Purple Shampoo 101

A Comprehensive Guide to Brightening Blonde and Silver Hair


Toning Brown Hair with Purple Shampoo?

But what if you’re a brunette? Can purple shampoo still help enhance your hair colour? The answer is yes. While it’s not as common, some brunettes have found that using purple shampoos can actually help to balance warmth and bring out their natural highlights. However, if you’ve got dark brown or black hair, this product may not show noticeable results. But don’t fret – there are plenty of other toning products on the market designed specifically for these darker hues.
Key Takeaway:  Want that fresh-from-the-salon look at home? Try purple shampoo. It’s perfect for blondes with color-treated hair. How does it work? Well, remember your art classes from school? Purple cancels out yellow tones – simple as that. And it’s not just for platinum blondes; ash-blonde highlights can also get a boost. Even brunettes

Purple Shampoo for Different Hair Colors

When it comes to hair care, purple shampoo isn’t just a blonde’s best friend. It offers benefits across the colour spectrum – from golden locks and fiery reds, to silver strands and cool brunettes.

Toning Brown Hair with Purple Shampoo

Brown hair can sometimes take on unwanted warm tones over time. But guess what? A splash of purple shampoo might be all you need to enhance those highlights and balance warmth. This violet pigment-rich formula works wonders in neutralising any brassiness, leaving your brown mane looking vibrant and fresh. Not sure how this magic happens? Here’s a simple analogy: think of yellow tones as pesky weeds in your garden (hair). The purple pigments are like weed killers that eliminate these invaders, allowing the beautiful flowers (your natural or dyed hair color) to flourish.

Managing Unwanted Tones in Red Hair

If you’re rocking red tresses but notice them losing their lustre over time due to brassy undertones – don’t panic. The right use of purple shampoos could come handy here too. They help maintain vibrancy by cancelling out undesirable hues lurking beneath your fabulous crimson crown.
Hair Color Type Suitable Purple Shampoo Usage Frequency
Natural Blonde/Ash Blond/Platinum/Gray/White/Silver hair Daily basis if needed without drying out their tresses.
Brown/Red hair Once or twice a week to maintain balance and prevent over-toning.
Purple shampoo isn’t just for blondes. It’s about managing tones across the spectrum, enhancing vibrancy, and keeping your colour fresh. So no matter if you’re blonde, brown, red-haired or sporting silver locks – purple shampoo might be the secret weapon you didn’t know you needed.

Top Rated Purple Shampoos

For those seeking a top-rated purple shampoo, let’s look at some of the most popular options. We’ve got our hands on some top performers that are all the rage among users and hair stylists alike. Fanola No Yellow Shampoo, for example, is packed full of crushed violet pigments to kick those brassy tones right out of your cool blonde locks. Users rave about how this formula works wonders even on bleached or dyed hair. A close competitor in the race is Silver Shampoo. Its vibrant purple color can scare first-time users but wait till you see its magic. This great option not only removes unwanted yellow hues from light blonde highlights but also adds a glossy shine. The underdog in this list might surprise you – it’s none other than Milk Shake Silver Shine shampoo. Don’t be fooled by its simple packaging; inside lies an effective potion against brassiness. Plus, unlike many others, it won’t leave your hair dry after washes.

L’Oreal Paris Hair Care EverPure Sulfate-Free Brass Toning Blonde Shampoo

Now comes a titan – L’oreal’s sulfate-free solution that garnered over 15k verified five-star reviews on Amazon. The link will take you directly to their product page: L’Oreal Paris Hair Care EverPure Sulfate-Free Brass Toning Blonde Shampoo. This shampoo is a blend of purple pigments and iris botanicals that neutralizes brassiness while hydrating overprocessed hair. So, whether you have color-treated blonde or natural light blonde hair, this purple potion can prevent breakage and brighten your mane. Not to mention the fact it smells amazing.

Redken Color Extend Blondage Purple Shampoo

Wrapping up our list, we’ve got Redken’s Color Extend Blondage Purple Shampoo. This mighty blend fights off brassiness while keeping your hair color popping. It’s just perfect.
Key Takeaway:  Looking to banish brassy tones from your blonde locks? Fanola No Yellow Shampoo and Silver Shampoo are stellar picks. But don’t underestimate Milk Shake Silver Shine shampoo – this dark horse delivers without sapping moisture. Craving hydration with a side of rave reviews? Give L’Oreal Paris Hair Care EverPure Sulfate a whirl.

Proper Usage of Purple Shampoo

The right use of purple shampoo can make a world of difference to your hair. But, how exactly should you apply it? Do you need to shampoo your locks prior or should it be dry before applying? How much time should you leave the purple shampoo on?

Prepping Your Hair

To start with, give your locks a thorough wash using warm water. Warm water helps open up the cuticles and allows better absorption of the violet pigments present in purple shampoos. A common question that often comes up is whether one needs to blow-dry their hair prior to application. It’s best not done. Wetting and then towel drying your tresses creates an ideal environment for our star product -the blonde-enhancing purple shampoo- to work its magic.

Applying The Purple Shampoo

You don’t need half a bottle each time; less is more when it comes to these potent toning shampoos. Apply enough just so all strands are coated well. Moving onto another important aspect: Time duration for which one should leave this cool-toned wonder on their mane. This depends largely upon how brassy or yellowish your dyed blonde highlights are.

Toning Effect And Timing

If only mild toning action is required, leaving it on for 1-5 minutes will do nicely. For stronger effects though, some prefer keeping them as long as 10-15 minutes (remember everyone’s tolerance varies.). Just keep an eye out so that no unwanted pigment deposit occurs.
“Just like pasta al dente – too little isn’t satisfying but overdoing can ruin everything.”
This treatment once or twice weekly keeps brassiness at bay. Overdoing it though, could lead to over-toning resulting in a lilac hue – not something you’d want unless aiming for unicorn hair.
purple shampoo solution

Moderation is Key: Avoid Overuse of Purple Shampoo

The first rule of thumb when dealing with powerful products like toning shampoos is moderation. Hairdressers generally suggest using purple shampoo not more than one or two times a week. You see, contrary to what some believe, more isn’t always better when it comes to hair care. Just as watering plants excessively won’t make them grow faster (it could actually drown them), applying too much purple shampoo won’t speed up brassiness removal—it might just dye your strands instead.

Timing Matters: Pay Attention to How Long You Leave Purple On

The length of time that you leave the product on also matters significantly. Leaving it on for 5-10 minutes will allow enough absorption time for effective neutralisation of those pesky warm hues in dyed hair while preventing an accidental dye job.

Cater To Your Hair Type: Adjust Frequency and Duration Accordingly

It’s also essential to take your hair type into account. If you have dry or damaged hair, purple shampoo can be a bit drying due to its pigment-depositing properties. You might need to use it less frequently or for shorter periods than someone with oily hair.

Hydrate. Hydrate. Hydrate.

Ensure your hair is sufficiently hydrated after each wash, especially if you are using purple shampoos. It’s a must to ensure your hair is sufficiently hydrated, particularly if you use violet cleansers as they may leave it feeling parched.
Key Takeaway:    Keep an eye on how much purple shampoo you’re using, it can change your hair color and take away natural oils if overused. But hey, no need to stress. You can still reap its benefits with the right amount of use. Take a cue from hairstylists – they suggest using it just once or twice weekly. Also, pay attention to how long you leave it in – aim for 5-10 minutes.

The Role of Purple Pigments in Hair Care

But why? Well, let’s get into that.

Purple Pigment: The Brassy Tone Neutralizer

The magic lies in colour theory. On the colour wheel, purple sits directly opposite yellow. This means they neutralize each other when combined – a principle harnessed by violet crush shampoos. Brassiness often emerges in blonde or bleached hair over time due to exposure to sunlight and heat styling tools. Yellow tones are usually an unwanted sight for those striving for a cool blonde look.

How Do Crushed Violet Pigments Work?

Violet pigments work by depositing small amounts of purple dye onto your hair during each wash; this balances out brassy yellow tones leaving you with a cooler tone after rinse-off. A little fun fact here – these aren’t just any violet pigments but crushed ones. Crushing increases surface area which allows more efficient absorption into your strands. This doesn’t mean turning your locks lilac (unless you want that.), rather giving them an ashy or platinum hue depending on how light they are initially.

Maintaining Vibrant Colours with Purple Shampoo

Beyond banishing brassiness, using purple shampoo helps maintain vibrant colours between salon visits making it quite the money saver. Your stylist would likely recommend not washing dyed hair too frequently to prevent colour fade. But when you do, substituting regular shampoo with a purple one can make sure your colour stays fresher for longer. Just remember – moderation is key. Using purple shampoo every day could lead to an unwanted build-up of pigment over time turning your tresses more grey than blonde.

A Few Final Thoughts

It’s really about science and creativity teaming up when it comes to the magic of purple pigments in hair care. It’s reassuring to be aware that, in spite of our individual experiences with hair, there can still be a sense of comfort.
Key Takeaway:    Get the lowdown on purple pigments in hair care. They’re your secret weapon against brassy tones, thanks to colour theory. Purple shampoo deposits violet dye onto strands, balancing out yellows and keeping colours vibrant between salon visits. But don’t go overboard – too much can turn blonde locks grey.

Choosing Sulfate-Free Purple Shampoos

Sulphates in shampoos, while great for removing dirt and excess oil, can be harsh on your hair. They may strip away natural oils leading to dryness and potential damage. If you’re using a purple shampoo to keep your blonde or silver tones vibrant, it’s wise to choose a sulfate-free option. Lauren Grummel, an expert hairstylist suggests that going sulfate-free lets the hair maintain its moisture balance which is essential especially for color-treated blondes. This helps prevent breakage as well. A popular choice among stylists is Schwarzkopf Bonacure Color Freeze Silver Shampoo. It’s known not only for its violet pigments but also because it’s sulfate-free. It’s designed specifically to enhance cool hues whilst providing gentle cleansing.

The Impact of Sulphates on Hair Health

So why should we ditch sulfates? Well, they tend to remove too much sebum from our scalp resulting in dry hair – not ideal if you’ve already got bleached or dyed hair. While sulfates do help with creating that satisfying lather when washing our locks, they could potentially lead us down the path towards damaged tresses.

Purple Toning Without The Damage

To avoid this unwanted outcome yet still reap the benefits of purple toning shampoos’ ability to neutralise brassy yellow tones – choosing sulfate-free alternatives seems like a no-brainer. These formulas work just as effectively at depositing those all-important crushed violet pigments onto your strands without stripping them of their vital natural oils.

More Sulfate-Free Options

Let’s take a gander at some extra possibilities. L’Oreal Professionnel Serie Expert Silver Shampoo is a great option for those seeking bright and glossy silver or light blonde shades without the risk of damage. Then there’s Fudge Clean Blonde Violet Toning Shampoo, an intense formula that really helps remove unwanted yellow tones while being gentle on your hair. And the best bit? You get all of this.
Key Takeaway:    Choose sulfate-free purple shampoos to keep your blonde or silver tones popping, without putting your hair at risk. These products hold onto moisture, fight off breakage and take care of those brassy hues effectively. Options such as Schwarzkopf Bonacure Color Freeze Silver Shampoo and L’Oreal Professionnel Serie Expert Silver Shampoo are gentler on your strands.

Risks and Precautions with Purple Shampoo

Overusing purple shampoo isn’t a joke; it can strip your hair of its natural oils, altering the colour in ways you might not want. In some cases, too much purple shampoo may even give your locks an unwanted violet hue. This happens because purple shampoos contain violet pigments. These are meant to neutralise brassy or yellow tones but they can overstay their welcome if left on for too long. But don’t let this scare you off from using these beneficial products. With proper use and precautions, you can reap all the benefits without any pitfalls. Let’s explore how.

Rinsing And Aftercare

After the desired toning effect is achieved, rinse off thoroughly with cool water. This helps seal cuticles back and locks in that fresh cool blonde look.


Purple shampoo isn’t just a beauty trend, it’s a game-changer for your hair care routine. It’s science, working its magic to combat those pesky brassy tones and keep your colour vibrant.

Remember the power of purple pigments in neutralising unwanted yellow hues? You’ve learnt that today! Whether you’re rocking blonde locks or silver strands, there’s a place for this violet wonder in your shower caddy.

The world of purple shampoos is vast – from high-street gems like Violet Crush to salon-grade products such as Redken Color Extend Blondage. But remember: less is more with these potent potions!

Be mindful when using them though; overuse can lead to dryness or an unexpected tinted surprise! And don’t forget about those sulfate-free options out there – they are worth considering.

In essence, revamp your hair regimen with some purply goodness. After all, who doesn’t want fresher looking locks?

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What our Customers say about Purple Shampoo.

I wanted to thank everyone at this facility for the quality of care and compassion they showed during my stay. I went into the emergency room . The staff in every part of the hospital was friendly, they made me laugh which kept my spirits up.

— Antonio Valencia

Today is my last day of infusion. But I know I will be back …not as a patient but a visitor. I have only positive things to say about the nurses at Medilife here in infusion and also on the 4th Floor. They all called me by my name when I walked in the door.

— Matheo Darmian
About our company.

Some FAQ from Purple Shampoo customers.

Purple shampoo combats brassy tones in dyed hair, particularly blonde and silver hues. It helps keep your colour vibrant and fresh for longer.


The downside can be overuse – it may strip natural oils from your hair or tint it purple if left on too long or used excessively.


You should use purple shampoos once to twice a week max. Any more could lead to over-toning and potential damage to your locks.



L’oreal’s Purple Shampoo comes highly recommended with thousands of positive reviews applauding its toning prowess.